Our client:
From Battersea Power Station and the London Stadium, to Dishoom and Eden Qingdao – the first Eden Project overseas – F10 Studios work on a broad range of projects covering planning, hospitality, residential and entertainment. They work closely with their clients to bring to life future spaces and experiences with visual stories that engage and excite. Collaboration, building lasting relationships and really understanding the inspiration behind each project is key to how they create great work. You can find out more about F10 Studios here.
The project:
Animation for Peabody’s City Angel development in Islington, London.
City Angel
A striking collection of 100 studio and one-bedroom Shared Ownership apartments for people beginning to spread their wings. Part of 250 City Road, a landmark development designed by Foster & Partners, the development connects lively Islington with the tech start-ups, bars and restaurants of Old Street. With easy access to the high street, residents can enjoy eating and drinking out, but also escape to the quiet calm of Regent’s Canal and its leafy walkways.
In addition to the many still images that F10 created to bring City Angel to life, they also needed to produce an animation to help communicate an aspect of the development. With a quick turnaround this was going to be challenging to deliver on their inhouse render farm, so they needed some additional support. The idea of rendering more sustainably sat very well with their client Peabody – founded by George Peabody to try and address social injustice within the housing sector in the capital – so it was a very apt project and time to try out the heata network.
You can find out more about the development here.
Their client:
Peabody is one of the UK’s oldest and largest housing associations managing over 100,000 homes, providing services to over 220,000 residents. They focus on those who need help the most, working with communities to build resilience and promote wellbeing, investing around £11m each year through their Community Foundation. They build innovative, sustainable homes to high design standards, creating places where people want to live. You can find out more about them here.
Job specifications:
- 30 seconds, 25 fps
- 750 frames
- 1920 x 1080 px
- Full HD
- Render time per frame: ~20 minutes
Software and plugins:
- 3DS Max
- Corona
Direct impact:
The animation saved 26kg of carbon and generated 1.5 tonnes of hot water - that’s 33 showers or around 13 days of hot water for an average family – saving the households’ around £15 on their bills.
Summary:
It was great to work with Nick, and understand how he could see heata becoming a sales tool within their proposals. With sustainability becoming more and more important for many clients, the rendering process itself could add value and contribute to their broader sustainability goals and story.
If your clients are focused on sustainability, or you are, we’d love to discuss how we can help.
Get in touch with Jay if you’d like to talk things through.
jay@heata.co
